The brand was founded in 2020, focusing on fine jewelry, the most cost-effective small jewelry store. The brand is registered in Atlanta, USA. The founder and designer is a master of economics and a bachelor of finance from Georgia Tech. At first, it was because of a study of the economic trends of international trade. In order to better experience the feeling of international trade, I decided to do jewelry business. Since I also love design, I gradually love this unexpected business. And decided to keep doing it and bring his design brand to people who like it.